Women’s Ultra Marathon Relay Race
RIDAR │Global
Brand Campaign
THE ASK
Document the only all women’s team competing in the Border to Hel ultramarathon relay and position RIDAR performance sunglasses within the narrative.
THE CONCEPT
Summer soaked Polish countryside. Rolling hills. Open prairie. A sky washed in soft pink light. The art direction centered on feminine independence and freedom, where movement speaks as a language of self determination and quiet power. RIDAR sunglasses are not framed as mere accessories, but as extensions of perception. Seeing and moving converged into a single embodied experience. Natural light, expansive horizons, and unguarded gestures anchored the imagery in the understated poetry of landscape, holding strength and softness in delicate balance.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER - @RUBENSCHMITZ
THE RESULT
A campaign that positioned RIDAR as a quiet companion to women in motion. Strength expressed through openness. Performance embedded within landscape.