Women’s Trail Run
Arc’teryx │SS25 DACH Regional Campaign
THE ASK
Launch the Spring Summer 2025 Women’s Trail Run line within the DACH region through a narrative rooted in movement, terrain, and joint strength.
THE CONCEPT
Set within the forests of Saxon Switzerland, between the Elbe river and the Czech border, the campaign established a tone of quiet peace shaped by environment.
Towering trees. Soft sandstone underfoot. Filtered light creating a shifting backdrop that determined rhythm and pace.
The visual approach centered on moments of acceleration and restraint, allowing the runner’s responsiveness to the trail to lead the frame. Rather than spectacle, the emphasis remained on presence and control. Women’s trail running presented as powerful, composed, and deeply attuned to the forest.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER: @RUBENSCHMITZSEE IT HERE
THE RESULT
A campaign grounded in sensitivity to terrain. Strength expressed through control. Movement defined by connection to place.