Chamonix Women’s Ice Climb
Arc’teryx │SS25 DACH Brand Activation
THE ASK
Art direct the Spring Summer 2025 Women’s Ice Climb launch at the Arc’teryx Academy in Chamonix, communicating protection and performance within an extreme alpine environment.
THE CONCEPT
Set against stark glacial valleys, the visual language highlighted contrast. Hard ice positioned against fluid, disciplined movement. Cool tonal ranges. A direct approach to styling. Sharp environmental scale. Protection and performance were framed through calm authority, technical confidence, and reverence for alpine severity.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER - @LINAJAKOBISEE IT HERE
THE RESULT
Women’s ice climbing elevated through restraint and composure. A body of work defined by clarity, precision, and respect for the landscape.