Rooted in ideas of broadcast, signal, and atmosphere. A secondary logo was developed as a disc orbiting the Studio mark, drawing from old school radio transmission and the feeling of a live broadcast in motion. Rendered in soft neon haze and subtle diffusion, the mark exists between analog and digital, reading as both signal and glow.

As the identity appeared throughout the space, the orbiting disc became a consistent visual motif across signage, lighting, and packaging, reinforcing a sense of constant transmission and presence. The palette leaned nocturnal and luminous, allowing the logo to feel activated rather than static.