Alaska Lookbook
Eagle Creek │SS26 Global Seasonal Campaign
THE ASK
Bring the ORV and Ranger pack together within the vast sweep of Alaska’s coastal edge and express resilience through uncharted movement.
THE CONCEPT
Movement shaped by tide, rock, and weather. Shorelines as pathways. Docks as thresholds. Open water as route and refuge. Departures and arrivals formed the narrative rhythm. Gear packed and repacked. Lifted from skiff to sand. Carried across wet decks and uneven ground. Expansive seascapes and cool open light grounded the imagery. Wide frames held horizon lines. Closer compositions revealed texture, weight, and touch.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER - MATT LOBOPRODUCER - ISABEL HEWGLEY
THE RESULT
A lookbook emphasizing trust, resilience, and adaptability. The ORV and Ranger positioned as complementary companions for fluid travel and shared exploration.