Ambassador Campaign
Arc’teryx │FW24 DACH Regional Ambassador Campaign
THE ASK
Announce my role as Arc’teryx DACH’s first brand ambassador through a self directed film that reflects personal voice and climbing as craft.
THE CONCEPT
Shot over two days in the Bahretal woods along the German-Czech border. Intimate interview moments interwoven with climbing footage. A DIY journal aesthetic shaped through my graphic design background. Honest. Reflective. Grounded.
MY ROLE - ANIMATION, SOCIAL MEDIA CAMPAIGN, VIDEO EDITINGDIRECTOR OF PHOTOGRAPHY - @WILLBRUNKERSEE IT HERE
THE RESULT
A piece balancing performance with perspective. Community with craft. Personal narrative embedded within brand context.