Ranger Lookbook
Eagle Creek │H25 Global Seasonal Campaign
THE ASK
Introduce the renewed Ranger pack through a seasonal lookbook grounded in accessibility and everyday adventure.
THE CONCEPT
Set against wide alpine vistas, sunlit forests, and open ridgelines, the narrative followed the natural rhythm of a hike. Warm light carried the story. Wide environmental frames celebrated scale and freedom. Intimate details captured breath, motion, and ease. The Ranger shown in transition and at rest, balanced against stone, leaning into pine, grounded on packed earth.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER - MAK @BOUNDFORNOWHEREPRODUCER - ISABEL HEWGLEY
THE RESULT
A collection that feels honest and welcoming. Strength natural. Function fluid. Freedom and confidence embedded in every frame.