Fontainebleau Women’s Climb
Arc’teryx │SS24 Regional DACH Seasonal Campaign
THE ASK
Launch the Spring Summer 2024 Women’s Climb line in alignment with the Women’s Bouldering Festival in Fontainebleau.
THE CONCEPT
Drawn from iconic boulder forms and the quiet rigor of technical movement. A restrained palette of forest neutrals and stone textures framed women athletes with clarity and intention. Precision. Control. Connection to terrain. Soft pink and baby blue appeared across the collection narrative, nodding to inclusivity initiatives and brand alignment. Gentle light and intimate compositions prioritized movement over spectacle.
MY ROLE - ART DIRECTION, CREATIVE DIRECTION, STYLINGPHOTOGRAPHER - @HUGOWIRTHSEE IT HERE
THE RESULT
A refined, community led vision of women’s climbing rooted in place. Technical. Intentional. Connected.