KC Rebel Album Release Trailer
KC Rebel │Artist Album Release
THE ASK
A triptych in concrete and memory, this project required art direction and graphic design for a three part album release film rooted in rapper KC Rebel’s personal history and architectural metaphor.
THE CONCEPT
The narrative traces KC Rebel’s early years as a Kurdish immigrant navigating a new German environment. Our art direction leaned into the tension between monumentality and intimacy, vast concrete grids softened by personal artifacts, coded color accents, and graphic interventions that hinted at identity, displacement, and self construction.
Set inside a monumental brutalist housing complex in South Berlin. Raw facades. Repeating balconies. Weathered corridors. Architecture as origin story.
Concrete grids softened by personal artifacts and coded color accents. Utilitarian textures. Typographic gestures embedded into the environment. Each frame constructed as a stark, rhythmic still.
MY ROLE - ART DIRECTION, GRAPHIC DESIGNPRODUCTION STUDIO - EASYDOESITART DEPARTMENT - STUDIO LEFLORETTHE RESULT
A series that situates KC Rebel not just in a place, but within a system, reclaiming brutalism as backdrop, witness, and canvas for becoming.