Hormona App Visual Identity
Hormona │Global Brand Visual Identity
THE ASK
To create a brand identity for Hormona, a wellness platform that helps women understand their bodies through personalized insights based on hormone levels, making factual and holistic knowledge about hormonal cycles more accessible, supportive, and empowering.
THE CONCEPT
Grounded in comfort, safety, trust, and security, the brand was conceived as a soft landing for women navigating their hormonal health. Moving away from clinical or overly medicalized narratives, the concept centers on empowerment through knowledge and shared experience. The identity reflects the idea that learning about the body should feel approachable, nurturing, and community-driven.
MY ROLE - ART DIRECTION, UX DESIGN, UI DESIGN, BRAND STRATEGY, USER RESEARCHRECOGNITION - SLUSH 100 FIRST PLACE, VOGUE SCANDINAVIA
THE RESULT
The visual world embraces warmth and natural tactility. Gentle tones, intimate imagery, and an approachable typographic system create a feeling of closeness and care. The result is a living, personal brand presence designed to evolve alongside the women it serves, holding space for curiosity, conversation, and deeper self-understanding.